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From the Desktop
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Todd Maycunich
Vice President,
Media & Analystics
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This month Todd discusses looking past “likes” in measuring your engagement and interaction on Facebook.
With nearly 700,000,000 users, marketers are realizing Facebook has shifted from opportunity to obligation. As if 700 million users isn't enough, Facebook can tout that those users spend 700,000,000,000 (billion) minutes on its site each month, an impressive stat in a digital ecosystem where content is abundant and easier than ever to consume. However, despite all of this, Facebook made an important observation early on: even though people were spending a significant amount of time on their site, they realized they were spending more time off of it. This acknowledgement was the genesis of Facebook's social plug-ins.
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Mark Your Calendar
View TMP Event Calendar
August 10th
Webinar (TalentBrew): Recruitment and the Mobile Landscape, presented by David Tuttle. Contact david.tuttle@tmp.com
August 12th
Florida Diversity Counsel Sponsors Diversity Best Practices Meeting, Miami, FL. Contact david.jost@tmp.com
August 24th
Dallas Ft Worth Human Resources Council - Reforming Healthcare Recruitment. Presented by Greta Sherman. Contact greta.sherman@tmp.com
August 29th
HR Florida State Conference & Expo. Contact david.jost@tmp.com
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Follow Us
The TMP Social Network
or visit us on the web at:
www.tmp.com
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Success Story |
Challenge
P&G is a global, publicly traded Fortune 500 company, and the largest consumer packaged goods company in the world. They have operations in about 80 countries and approximately 127,000 employees worldwide. With a strong build-from-within program, P&G focuses a great deal of their recruitment efforts on college students and young professionals in the digital sphere, both domestically and globally.
P&G engaged TMP Worldwide to help them demonstrate the size and scope of P&G to this global career seeker pool by making them aware of the challenges and opportunities for entry-level employees at P&G. They also wanted to consolidate all global job sites into a single career site.
TMP accepted the challenge and developed a robust career website for P&G targeting millennials, called ExperiencePG.com, which was launched along with a comprehensive social media brand-building plan that included Facebook, YouTube and Twitter.
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TMP Government
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B2G Branding And The Budget Crunch, Part One:
When Buying Decisions Move Up the Chain
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Business marketing often depends on reaching a dual audience. The decision-makers set requirements, issue proposal requests, select vendors and manage an acquisition life cycle. These program managers, technical professionals and contract specialists must be aware of a company’s capabilities. Meanwhile, decision-influencers oversee how multiple projects achieve a larger mission. These senior executives may only know a company by image or reputation. When buying power remains strong, influencers bless and decision-makers act.
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Healthcare
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Jennifer Vaughn
VP, Client Strategy
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Passive Candidates Are On The Move
According to the Bureau of Labor Statistics, approximately 13.9 million citizens are out of work. Of those, 6.2 million workers are considered long-term unemployed, having been unemployed for 27 weeks or longer. There are also over 800,000 discouraged workers who may have given up looking for jobs. The unemployment rate is still holding around 9%, but there have been job gains in professional and business services, healthcare, and mining.
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In the News
One-Fourth Of Nurses Seek New Jobs After Dissatisfaction
Healthcare Online Job Postings
Fall In June
Erica Allison tells us the 5 pitfalls of Social Media Engagement
Age Diversity – The Next Hot Talent Employment And Diveristy Issue
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Product Profile
Easy Email: TalentBrew
Email Center Simplifies
Email Marketing
TalentBrew Email Center provides everything you need to set up and maintain a complete relationship marketing program, all in one package. With Email Center’s easy-to-use interface, users can upload distribution lists, edit email templates, launch campaigns and monitor results. And, when combined with Candidate HQ, Email Center offers a full database management and communications package.
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Industry Update
Retail Sector
By: Michael Jellson,
Sr. Account Director
Based on data collected by Indeed.com, the number of Retail job postings on their site has increased 22% to over 430,000 postings since May 2010. This is great news for job seekers looking for employment in the Retail Industry and another sign that the economy continues to recover. As for the types of jobs candidates are searching for, customer service...
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