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From the Desktop
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Lindsay Wozniak
Senior Vice President, Creative and Digital
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This month Lindsay shows that the Federal Government, which once lagged behind in digital communications, now leads the way with data visualization.
In the beginning, government created the Internet. But when web browsers caught on in the mid-1990s, graphics leadership soon passed to private enterprise and innovative non-profits. Yet the U. S. Federal government has the story that affects more than 300 million people, and two new websites are telling it in unprecedented ways. Using data visualization, Recovery.gov and Treasury.gov in collaboration with TMP Government are empowering citizens to understand complex issues. In the process, these sites are winning awards and establishing practices helpful to all web designers.
This transformation has happened thanks to the confluence of several factors: Strong concerns about the economy have made Americans increasingly data conscious.
Click here to read more
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Product Profile
Extend the Reach of Your Jobs – TalentBrew Banners
Reaching the right candidates in today's environment requires more than posting to job boards, more than taking advantage of job aggregators and more than even purchasing keywords or optimizing for organic search results. The fact is -- your target candidates may not be actively looking in any of these places. They may not be actively looking at all. So, how can you get in front of them?
TalentBrew Banner Advertising
In order to extend the reach of your jobs, while providing your candidates with the optimal brand and user experience, TMP has created the TalentBrew Banner Advertising program. This allows your jobs to be taken directly from your job database and advertised across a targeted network of sites.
Click here to read more |
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Mark Your Calendar
View TMP Event Calendar
April 28th
Staying Connected,
Massachusetts Association of Healthcare Quality, Holiday Inn, Marlborough, MA
May 4th
"Recruiting Smart - Cutting Days Off Time-to-Fill" – Webinar presented by Greta Sherman.
Contact Greta.Sherman@tmp.com
May 11th
AHA Career Center (an American Hospital Association Company) - Healthcare Reform and Recruitment – Webinar presented by Greta Sherman.
Contact Greta.Sherman@tmp.com
May 16th
HCI – Strategic Talent Acquisition Conference, New York, NY
May 17th
ERE - Social Recruitment Summit, LinkedIn's Corporate HQ, Mountain View, CA
May 17th
Campus Recruiting Forum "The Art & Science of Storytelling" UIC Forum, Chicago, IL
May 19th
Campus Recruiting Forum "The Art & Science of Storytelling" The Faculty Club, Toronto, ON
May 31st
NACE Global Campus Symposium, The Gaylord Texan Resort and Convention Center, Dallas, TX
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Follow Us
The TMP Social Network
or visit us on the web at:
www.tmp.com
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News Bytes |
Steve Ehrlich Serves As Panelist for Five O'Clock Club
Steve Ehrlich, Global Vice President of Client Development
On Friday, March 18, Steve Ehrlich, TMP's Global Vice President of Client Development, served as a panelist at a breakfast event hosted by the Five O'Clock Club in New York. The event titled How Social Media Affects HR: Uses, Abuses and Self-Protection attracted a full house of HR professionals. Steve was joined on the panel by Jim Flynn, social media legal expert and a member of the Litigation and Labor and Employment Practices of the national law firm of EpsteinBeckerGreen as well as by Sien Avalos, Enterprise Compliance Manager for Becton Dickinson.
The conversation touched upon the reality of employees being tuned into social media all day and how employers can leverage social media properly. The attendees were encouraged to take part in the discussions that were occurring online about their companies. Legal ramifications and the need for corporate social media policies were also discussed.
Click here to read more
"What Makes You So Special? What Your Employer Value Proposition Says To Today's Students" Webinar
Rob O'Keefe and Steve Ehrlich teamed up to host a webinar on March 16; "What makes you so special? What your employer value proposition says to today's students". More than 120 clients and prospects attended and learned what college students really want from prospective employers: more authenticity, more ways to connect and more from the work itself.
Click here to read more
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Branding
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Employer Value Proposition:
A Recipe for Success
Lori Charest
VP, Brand Strategy and Employee Engagement
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Have you ever heard of Nugget Market? I haven't and unless you live in Northern California and shop at one of their supermarkets, you probably haven't either. But check out Yelp and you'll see rave reviews for their superior customer service and quality food products.
Customers seem to love Nugget Market. But that isn't enough to get on Fortune Magazine's 2011 list of the 100 Best Companies to Work For. And Nugget Market is not just on the list, but ranked #8. That's right, Nugget Market is keeping company with the big brands like SAS (#1), Boston Consulting Group (#2), Wegmans Food Markets (#3) and Google (#4).
According to Fortune, Nugget Market has none of the perks you'll find at some of the other companies who made the list: No onsite fitness center or child care service; no telecommuting or job sharing programs.
So what does Nugget Market offer that makes their Employer Value Proposition so enticing?
Excellent health benefits for one. Spot bonuses. Product discounts. But beyond the "tangible" aspects, what are those "intangibles" that really engage their workforce?
Click here to read more
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TMP Government
Branding the Federal Government, Part Three: A Bottom-Up Process for Showing the Value of the Federal Government
The first two articles in this series addressed an issue raised by Harper's Magazine on the eve of Super Bowl XLV. With the image of the Federal government at a low, how could a TV commercial at the Super Bowl uplift the government's brand? The article also spoke to a paradox: Americans tend to like specific agencies and the services they provide. However, they do not confer this approval and even enthusiasm on the "parent company" that makes it all happen.
The "solution" that Harper's proposed was, of course, highly unlikely. Capitol Hill is waging battles over discretionary spending in existing programs. Meanwhile, according to the trade journal Ad Age, NBC is already musing about raising the cost of a 30-second spot for next year's Super Bowl to $3.5 million. At the moment, that money might seem better spent or even saved.
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The Challenge of Change
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Kathleen Shaw, RN
VP, Client Strategy
The TMP Worldwide Headquarters recently moved to an amazing new location on Broad Street in New York City. The new space offers a sweeping view of the New York Harbor including a view of Lady Liberty, a dazzling array of new and enticing restaurants, and a historical and vibrant new neighborhood. Despite the excitement of the change, the move generated mixed feelings for me. My routine was different, things weren't where they use to be, and reliable familiarity was gone. As a whole I welcome the change but, my initial reaction caused me to ponder the overall experience of change as it relates to our world of recruitment.
The pace of workforce staffing is changing. Accenture recently conducted an internationally based report; "The High Performance Workforce Study 2010".The report offers interesting information with a broad perspective regarding future workforce development.
Click here to read more
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"Where Is Recruitment A Year after Healthcare Reform?"
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Greta Sherman
Sr. VP, Healthcare Strategy
On March, 29, Greta Sherman, Sr. Vice President, Healthcare Strategy hosted a webinar entitled "Where Is Recruitment A Year after Healthcare Reform?" Greta focused on the fact that it has been nearly a year since the Patient Protection and Affordable Care Act (PPACA) became law and in this short span of time, we are already experiencing the evolution of healthcare reform in terms of recruitment and retention. As a follow-up to last year's Healthcare Reform webinar, this session explored the PPACA's surprising impact on how we recruit. Greta addressed issues including: why are physical therapists, lab professionals and mammographers so hard to find and hire?
Click here to read more
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Future of Nursing Campaign Names 10 New RACs
The Future of Nursing: Campaign for Action named Colorado, Florida and eight other states as new Regional Action Coalitions, which will help advance healthcare work-related concerns at the local, state and national levels. The goals of RACs include promoting inter-professional collaboration, bolstering nurse education as well as training/encouraging nurses to be more active as leaders. Nurse.com
EMR Market Grew 13.6% in 2010
Despite confusion over vendor qualifications and Federal guidelines that define meaningful use, the growth of electronic medical record systems in the healthcare sector grew an estimated 13.6% in 2010, according to a study from research firm Kalorama Information. That increase bettered a 10% increase in 2009 and Kalorama expects EMR adoption to jump 18% to 20% during the next two years. HealthLeaders Media
Hospital Job Growth Up Slightly in February
Hospital payroll additions grew by 2,100 in February, a relatively flat rate when compared with historic trends but a significant increase from the 700 hospital payroll additions reported in January, according to data from the Bureau of Labor Statistics. Overall, the healthcare sector added 34,300 payroll jobs during the month. HealthLeaders Media
Moody's Gives For-profit Hospitals 'Stable' Outlook
For-profit hospital revenues will continue to be stressed over the next 12 to 18 months, but profitability should remain healthy due to cost containment efforts, Moody's Investors Service says. HealthLeaders
Primary Care Gaining Popularity in Residency Matches
The number of U.S. medical school students who will enter family medicine residency positions rose 11% over 2010...
Click here to read more
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