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From the Desktop
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Deirdre Mammano
Vice President,
Digital Strategy
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This month, Deirdre provides a beginner’s guide to recruiting, finding and attracting the best possible candidates through popular social platforms.
Faced with this huge task of finding the best candidates for your positions, how do you become proactive? You've heard a lot about social media but social metrics are constantly changing. Facebook users now reach over 500 million. Twitter has over 175 million registered users. LinkedIn boasts over 90 million user profiles. That's great, but what does that mean to recruitment? This article will give you a beginner's guide to recruiting, finding and attracting the best possible candidates through popular social platforms recruiters and companies may already use. If you or your company doesn't use these outlets, it's time to start. My goal is to at least spark one idea from the suggestions below that you can immediately implement.
Building your Personal Social Brand.
The first and most important piece of the social puzzle is your social currency.
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Product Profile
New TalentBrew Metrics Gateway
Visibility into metrics is essential for HR professionals to gauge the performance of any recruitment strategies. However, with tactics that are as far-reaching and changing as quickly as the Internet itself, it can be quite a task to obtain and consume all of the data that is available. That is why TMP has revised and re-released the Metrics Gateway – now expanded to report on (and drill down into) analytics around multiple web destinations, strategies and solutions.
Metrics at your fingertips
Your personal online portal to your metrics, the TalentBrew Metrics Gateway is the industry standard for metrics reporting. This powerful site pulls data from your different solutions, media plans and even TalentBrew optimized pages and data collection. All of the data is downloadable into multiple formats and can be searched via specific campaigns or date ranges. We’ll track your keyword rankings, your TalentBrew visitors, your your opt-ins, your conversions and more. The metrics will be available to you to view 24/7 and to your TMP Campaign Analysts where applicable, who will help to explain not only your numbers but...
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News Bytes |
TMP Worldwide Launches Our New Web Site!
TMP Worldwide launched our new Web Site on Thursday, March 3rd. We are truly proud of our new site as it enhances our position as "The Digital Brand Authority".
The content and navigation for the new tmp.com site has been simplified, is more user friendly and designed for optimal accessibility. The site is SEO friendly and adheres to the latest industry web standards and best practices.
If you haven't had a chance to look at the site, we invite you to take a look at www.tmp.com.
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aia Organizes Graduate Recruitment Event
aia is a wholly-owned company in the UK
In the biggest event organised by aia, Stuart Hatchett, Business Development Manager and Darren Harris, Head of Graduate Solutions, brought together a host of eminent speakers to discuss the uncertain future of graduate recruitment. Peter Whitehead, Recruitment Editor of the Financial Times (FT); Nicola Dandridge, Chief Executive of Universities UK; and Susan Nash, Vice President of the National Union of Students (NUS) all gave robust views of the impact of the Browne Report and the increase in tuition fees. Fifty representatives of various industries – ranging from Jaguar Land Rover to JP Morgan and Tesco, Rolls Royce to McDonald’s and UBS – converged at the FT’s offices to gain an insight into the possible effect on candidate quality, recruitment process and future best practice.
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TMP Attends LEHRN
TMP attended and exhibited at the Leading Edge Human Resources Network (LEHRN) 2011 Minnesota HR Tech Expo on Wednesday, February 23rd in Minneapolis. It was the region's largest showcase of knowledge and products for HR and Human Capital Management. The Expo was entitled "Head In the Cloud…Feet On The Ground". The Expo was attended by approximately 300 HR professionals in MN; professionals connecting with peers to hear what is new in HR Technology and assess what programs/platforms would bring increased value to their businesses.
Keynote and breakout session speakers discussed the trends that will transform HR in the future: In-sourcing and Outsourcing HR, Talent Management, linking talent management to business strategy, use of social media as a recruiting tool and candidate assessment were some of the topics discussed.
At the TMP booth, Marianne Kulka, TMP Business Development professional, spoke with Talent Acquisition professionals about TMP’s TALENTBREW solution that takes every component of a successful recruitment message...
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TMP Government
Branding the Federal Government, Part Two: Learning from Super Bowl XLV and Eminem
As shown in our last article, Federal branding confronts a paradox. Many Americans may like the agencies with which they have contact. But they rarely confer their approval of the FAA or Post Office or Park Service on the "parent entity." In other words, the U.S. government continues to lack a positive brand that answers the many jibes hurled against it in recent years. In response to a Harper's Magazine article about a Super Bowl commercial for the Federal government, TMP Government noted that the solutions presented did not seem to get to the heart of the matter: The overall Federal government provides the essential foundation for all of the agencies and activities that citizens not only like but expect.
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Success Story
MadDash features Emeritus Senior Living and TMP Worldwide in their newsletter.
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Challenge
With just under 500 senior living communities, Emeritus Senior Living has grown to become a leader in the assisted living industry, with one of the largest networks of assisted living, retirement and Alzheimer's care communities in North America. As Emeritus carries on its important mission to support the ever-expanding senior population, they're challenged to find those unique individuals who share the same values and passion in supporting and promoting the health and social interaction of Emeritus’ senior population. How does a great organization such as Emeritus attract and qualify these talented individuals?
Solution
Audra Jackley of TMP-Seattle knew that video was a critical element in pre-qualifying candidates for careers with her client, Emeritus Senior Living. She trusted her partners at MadDash E-Media to produce a...
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Industry Update
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Google's New Project Puts Telecom Industry (and U.S. Government) To Shame
By: Jennifer Hatch, Sr. Project Manager
Google's announcement that it's going to create one gigabit-per-second networks in a few selected communities looks like what the broadband stimulus program should have been - an attempt to jump start technology, to invest in new ideas and to determine how people will use advanced networks given the chance to use them.
A network that fast is about 100 times faster than the basic "high-speed" service that many customers now have. It's faster than anything offered commercially and it conjures up all kinds of promising developments.
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Retention & Engagement
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Voluntary Turnover Coming – Retention Strategies for Retaining Top Talent
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Debbie Eberenz
Project Manager
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As the economy rebounds, employees who were once content with just having a job will be looking for the “next best thing”. In the past few years, companies have had to take drastic actions to remain competitive and survive the recession. Employees have watched co-workers and friends be let go, have gone several years with little if any raises and have experienced cut backs on benefits. In many cases, employees are doing more work with fewer resources. As the economy improves, employers could find their key employees jumping ship.
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This Month in Recruitment
Making Headlines In Employment, Social Media And Advertising:
Bing surpasses Yahoo! in terms of market share for the first time.
Francis Tan tells us who Facebook's global counterparts are.
Martin Bryant examines how Facebook may become a better news reporting tool than Twitter.
Rutgers now offers an Online Mini-MBA in Social Media Marketing.
John Zappe reports the ISO accepts plan for global HR standards.
Chris Brogan describes the future of location-based applications.
Dr. John Sullivan discusses the trend of refusing applicants who are unemployed.
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