TMP GovMetrics
TMP GovMetrics: Outreach Communications Measurement for Government
It just makes sense to measure the effectiveness of your outreach campaign. Typically, cookies are deployed to
track user activity and store personal information. But this method is far too invasive for government use.
Fortunately, there’s a highly viable, cookie–less alternative for government.
We call it TMP GovMetrics™. TMP GovMetrics lets you optimize your outreach efforts without storing personal
information and compromising user anonymity. You can non–invasively evaluate your campaign’s effectiveness
while obtaining statistical evidence that your outreach expenditure is money well spent.
Response vs. expenditure.
TMP GovMetrics captures and evaluates target audiences response in alignment with expenditure. By driving
people to your Website via all forms of traditional and digital communications, TMP GovMetrics enables the
measurement of overall advertising activity.
To obtain this data, TMP GovMetrics uses media statistics in conjunction with non–personally identifiable information
collected from web analytics software such as WebTrends, Google Analytics, or Urchin.
Your proof is in the report.
Through in–depth reports with useful graphs and diagrams and time–saving executive summaries, you’ll be able to
make decisions based on campaign analysis, performance statistics and suggestions for upcoming campaigns.
Ultimately, these reports will help you to understand traffic patterns, judge effectiveness and improve results.
You’ll gain a much closer look at how dollars are being spent and which media are delivering the highest return.
Measurable results for continuous improvement.
The private sector has used statistical evidence for years to plan and enhance its advertising campaigns. Now, you can do the same with cookie–less TMP GovMetrics.
To learn more, email us at info@TMPgovernment.com or contact your representative today.