As a media strategist, my responsibilities include planning, strategizing, and analyzing media for assigned strategic accounts, as well as negotiating media packages and providing recommendations based on previous knowledge or campaign management results. A day in my life at TMP can consist of many different things. I may be working on a million-dollar annual media plan or doing a quick-turn media recommendation for a client that has a hard-to-fill position. I could be helping out with an RFP for new business or doing demographic and industry research. I could also be participating in training or vendor meetings and learning about new media offerings that are available.
The highlight of my job can be when I either recommend or find a new media option that is successful and cost effective for our clients, or when I negotiate a package for our clients that I know will work. Any time that media helps a campaign or provides a solution for our client is important to me. Also, I love when clients get excited about media offerings and new solutions we can provide.
During the day, I might talk to account directors, VPs of client strategy, creative, digital strategists, other planners on the media team, new business people, healthcare team members, campaign management and SEM teams, as well as media vendors and clients.