I’ve never been one to take something at face value. I seek a deeper understanding. A greater knowledge. Proof to substantiate the mildest of claims. Hard to please? Certainly. Demanding? Guilty as charged. A skeptic? So they say. But when you’re tasked with compressing gigabytes of information into a two- or three-sentence statement, those traits come in handy.
A senior consultant of employer brand strategy (sort of a P.I. in the world of employment marketing), my job is easily explained, but significantly more complex to complete: dig around to understand everything that makes an organization who they are and want to be—especially as an employer—and compare it to what the professionals they want to hire think about them. Then, somewhere in the murkiness of that data and research soup, identify the Holy Grail for every HR professional: the employer brand.
An employer brand journey can be lengthy, and it is always enlightening. And while finding order in chaos is a challenge I enjoy, the relationships I form along the way—with clients, account teams, creative teams, web development teams, and more—are the real highlight.