Mobile Vs. Web: Should You Develop 2 Sites?

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Russell Miyaki, Vice President, National Digital Creative Director

2/2/2010


As the smartphone market increases, the demand for mobile content increases as well. And not just smartphones, but wireless devices all together. The question isn't if companies should have 2 sites; one for mobile and the other for desktop. The question is what content will people find valuable to interact with via mobile versus their desktop? I would also add the question what is the environment that the audience will be interacting with the mobile site? More

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