Crowd Sourcing: Win-Win or Lose-Lose
Russell Miyaki, Vice President, National Digital Creative Director
2/23/2010
One of the more popular social activities between companies and
consumers is crowdsourcing. Crowdsourcing is relatively straightforward:
It's the online distribution of certain tasks to crowds of experts and
enthusiasts. Companies use this activity to connect their brands closer to
their consumers. Involving them to the point where they almost take
ownership of the brand. More
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